Gold: CA$5,605.09↓Silver: CA$74.56↓Platinum: CA$2,102.35↓
CAD / troy oz · Metal quote Oct 27, 5:17 AM EDT · FX 2026-10-26 · USD quotes converted to CAD; indicative only, not our buying price · Gold API + Bank of Canada
Ottawa: 613-680-8883

Understanding Gold Purity & Value

Gold purity decides how much of a piece is really gold, how it looks and wears, and what it is worth if you ever sell it. Yet the numbers can be confusing: 10K, 585, 18K, 916. This guide explains gold purity in plain words, shows you how to work out the gold inside a piece, and explains why the market value of gold and a buying offer are not the same number.

What karat means

Pure gold is described as 24 karat. The karat number tells you how many of 24 parts are gold: 18K is 18 parts gold and 6 parts other metals, 14K is 14 parts gold and 10 parts other metals. Pure gold is beautiful but very soft, so jewellers mix it with metals such as silver, copper, zinc or palladium to make it strong enough to wear every day. Tap a karat below to see how much of it is gold.

024 parts

Each block is one part out of 24. Gold blocks are pure gold; the rest is other metals such as silver, copper, zinc or palladium.

Karat and fineness marks side by side

Many pieces carry a fineness number instead of, or next to, a karat mark. It shows the gold content in parts per thousand, so 585 means 585 parts gold out of 1,000.

KaratFineness markGold contentWhere you often see it
9K37537.5%Older British and European jewellery
10K41741.7%Affordable everyday and class rings in North America
14K58558.5%The most common karat in Canadian jewellery
18K75075%Fine jewellery and engagement rings
21K87587.5%Middle Eastern jewellery
22K91691.6%South Asian and Middle Eastern jewellery, many bullion coins
24K99999.9%Bullion bars and some traditional pieces

Want to read the stamp on your own piece? Our guide to gold hallmarks and karats shows where to look and which extra letters, like GP or GF, change the meaning.

Yellow, white and rose gold

Colour comes from the metals mixed with the gold, not from the amount of gold. That is why a 14K white gold ring and a 14K yellow gold ring contain the same share of gold.

Yellow goldGold with silver and copper
Rose goldGold with more copper, for a warm pink tone
White goldGold with palladium or nickel, often rhodium plated
The karat stays the same whatever the colour: 14K yellow, rose and white gold all contain about 58.5% gold.
Diamond rings in rose gold, white gold and yellow gold

Which karat is right for you?

How much gold is in your jewellery?

For gold valued by its metal, three numbers matter: the weight of the gold itself, its purity and the price of gold today. Multiply the weight by the purity and you know how much pure gold the piece contains. The example below uses today’s live gold price.

Weight10 ga 14K chain
Purity58.5%14 ÷ 24
Pure gold5.85 ginside the chain
Gold today…per gram, CAD
Market value of the gold…before any buying rate
Calculated live from today’s gold price. This is the market value of the gold inside, not a buying offer; see our buying rates.
Gold chains and earrings on a marble surface

Market value and a buying offer are different

The price you see in the news is the market (spot) price of pure gold, usually quoted per troy ounce. A buyer, including any jeweller, pays a share of that value for scrap or unwanted jewellery, because the gold still has to be tested, refined and handled before it can be used again. When you compare offers, compare them on the same basis: the karat, the weight in grams and the rate paid per gram.

We publish our current per-gram buying rates on our gold prices page, and our precious metal calculators help you estimate before you visit. Branded, antique and gemstone pieces may be assessed differently, so ask before you decide.

How Noura’s assesses your gold

A stamp is a good start, but it is not proof. Marks wear away, pieces get plated or repaired, and different parts can be different alloys. Here is how we look at your gold at our shop at Alta Vista Plaza.

  1. We talk with you first

    Tell us what the piece is, where it came from and whether you are thinking of selling, repairing or redesigning it.

  2. We read the marks under magnification

    We look for karat and fineness marks, maker’s marks and signs such as GP or GF that change the meaning.

  3. We test the metal when it is needed

    If a mark is missing, worn or doubtful, we test the metal. We explain what we are doing before we test anything.

  4. We weigh the gold and show you the numbers

    You see the weight, the purity and the rate that apply to your piece, so you understand exactly how the offer is made.

  5. You choose what happens next

    Sell, keep, repair or redesign. There is no pressure, and nothing is agreed until you say yes.

Frequently asked questions

Is 24K gold better than 18K?

Not always. 24K contains more gold, but it is soft and scratches easily. 18K and 14K are stronger for everyday jewellery. The better choice depends on how you will wear the piece.

Does white gold contain less gold than yellow gold?

No. The karat sets the gold content. 14K white gold and 14K yellow gold both contain about 58.5% gold; only the other metals in the mix are different.

Is 10K real gold?

Yes. 10K is solid gold alloy containing about 41.7% gold. It is hard-wearing and common in North American jewellery.

Why does my gold ring leave a dark mark on my finger?

The other metals in an alloy can react with skin, lotions or chemicals and leave a mark. It does not necessarily mean the piece is not gold. A clean and a check usually tell you more.

Can I check gold purity at home?

Only roughly. Gold is not magnetic, so a strong pull from a magnet is a warning sign, but passing the magnet test does not prove a piece is gold. Testing in a shop is the reliable way.

Find out what your gold is really made of

Bring your gold to Noura’s Jewellery at Alta Vista Plaza in Ottawa. We will look at the marks with you, explain the purity and weight, and tell you your options. Call 613-680-8883 or message us on WhatsApp.

This guide is general information, not an appraisal, a binding quote or investment advice. Every piece is assessed in person.